What I created:

A point of sale video promoting the AI coaching app.

Ask and execution:

To create a video that would be displayed on a device placed on counters in pro shops and golf stores that conveys what the Sparrow app is capable of in order to increase downloads. They specifically requested 3D text in the style utilized.

After gaining an understand of the app, and receiving direction and footage from the client, I designed a style frame to establish the design of the video and the graphics representing the app's interface. Once the style frame was approved, I extrapolated it into multiple style frames, and ultimately a storyboard. Then I assembled a rough cut, combining footage, animated graphics, the 3D elements, and the simulated UI. I then progressed this based on feedback to create the final video.